Marketing

Business Marketing Checklist

Business digital marketing involves the use of many different tactics for the purpose of encouraging productive and mutually beneficial interactions and relationships. As a marketing company for small businesses, SimplySearch Marketing is always looking for ways to provide marketing help for small businesses wishing to improve their return on investment with their marketing efforts. Understandably, your main focus is […]

Marketing

7 Keyword Research Mistakes to Avoid in 2024

Keyword research is one of the most critical aspects of any successful SEO strategy. It is the foundation upon which your entire content marketing plan is built, making it essential to get it right. However, with search engine algorithms continuously evolving, what worked a few years ago may no longer be relevant today.  As we

Marketing

8 Best Keyword Research Tools for SEO

Researching keywords is crucial to blogging. In the past, keyword research took a long time and was hard to do. Now that SEO tools are available, the process has become much easier. Days and nights were used by many bloggers to collect the best keywords for writing articles in the past. The right keyword research tool

Marketing

8 Best On Page SEO tools to Make Your Pages Technically Perfect

Are you looking for the best On Page SEO tools for your online business? If so, you have reached the right place to learn the details of the best SEO tools.  Once Google has finished crawling and indexing a site, what happens to the site? What does a page look like after the indexing process

Marketing

10+ Must have SEO Tools to increase your Rankings

In the competitive landscape of the online world, achieving high rankings on search engines is crucial for businesses and website owners. Search Engine Optimization (SEO) plays a significant role in driving organic traffic and increasing visibility. To succeed in the SEO game, having the right tools at your disposal is essential. This article will explore

Marketing

How to Write Blog Content – Tips and Tricks

Blogs can be a reliable source of information capable of answering various questions commonly asked by netizens about a particular topic. Recently collected stats also reflect the same. According to rough estimates, over 600 million blogs exist online. These blogs publish content on various topics in multiple languages. 

Blog, Marketing

POAS: Calculating Marketing Efficiency Through Gross Profit to Ad Spend Ratio

Profit on Ad Spend (POAS) is increasingly recognized as a critical marketing key performance indicator (KPI) that offers businesses a clearer understanding of their advertising efficiency. Unlike traditional metrics that focus solely on revenue generated from ad spend, POAS measures the gross profit earned for each dollar spent on advertising. This profitability-oriented approach ensures that marketing efforts

Marketing

3 Best Paraphrasing Tools for Writing Engaging Digital Marketing Blogs

Digital marketing, also known as online marketing, is the promotion of business to connect with potential customers and generate revenues with the help of the Internet and other forms of digital communication. In this marketing, business uses content in different forms, like blogs, to connect with their audience. However, many start-ups face a lot of

Blog

Digital Marketing for B2B

Online marketing has become an indispensable tool for companies to carry out their commercial transactions with other companies -B2B- or with consumers -B2C- expeditiously and efficiently. As such, digital marketing presents different mechanisms to publicize the products and services of businesses. In this article, we’d like to mention the ones you can take advantage of.

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