Throughout its history, the format of storytelling called blogging has changed so much, adopting new priorities and principles for high visibility. Well, it’s not a secret that no one likes to read thousands of words, enhance their content with video and photo materials, and have a low engagement rate on their website. Moreover, for some people, blogging is a way of earning some money which is directly connected with the traffic, so the more readers the more income. This is the marketing part.
The transformations mentioned above are now at a level where creating a website and posting articles has become the easiest thing and internet users know about it, hence the astonishing abundance of blogs and websites worldwide. If you are a content creator, how would you feel if we told you that there are 600 million blogs in the virtual environment? With one word – challenged, right?
Although becoming a blogger is super easy (if you have the talent and love for writing, of course), standing out among more than half a million blogs is significantly hard. The good news is that times bring themselves not only growing numbers of blogs but also opportunities to create unique content, and we are here to talk about it.
Should you be industrial or personal?
To answer this question is important to determine the position of your blog on the map of blogging. By saying industrial, we mean the professional and specialized aspect of the work. For instance, someone may decide to write about music, coding, and so on. The alternative is when bloggers share their experiences, write about their trips and thoughts, give reviews to some restaurants, and much more. Our suggestion is pretty simple – if you represent an industry, be industrial, otherwise producing personal content would be the best option to go with.
Writing about the industry when you don’t represent it, is very tough. Let’s make it clear, what is the most important factor for online content produced by 600 million blogs? The credibility. People read about industries to get the latest and most authoritative information, regardless of whether they read about the automotive industry or online gambling. With the rising interest in gaming, many bloggers write about casinos and digital gaming platforms which is good if their purpose is to educate people and keep them informed. However, a casino blog itself can be a better alternative for readers. For instance, Ignitioncasino blog is professionally crafted and contains tons of interesting material for those who are passionate about the industry.
Moreover, since it belongs to an online casino platform, it is considered a first-hand source for gamers, so they would prefer visiting this type of industrial blog rather than reading individual people’s opinions and thoughts.
On the other hand, no one would visit an official blog if they wanted to read about lifestyle, adventures, and so on. So, if you aim to market your company through blogging, be credible, and if you are a passionate blogger be personal and direct with your readers.
Visual storytelling
Capturing audience attention online has become increasingly challenging. Visual storytelling offers a compelling solution, transforming the way bloggers connect with their readers. Consider your own behavior as an internet user – when was the last time you were attracted by a lengthy block of text? If you are like me, you must have always ignored such formats. Modern audiences appreciate a blend of captivating visuals – images, infographics, and videos – to enhance the blog’s appeal.
The benefits of visual content extend beyond breaking up text. It revolutionizes the explanation of complex topics. Infographics, for instance, excel at condensing data-driven subjects into a readily understandable format. Furthermore, they are highly shareable on social media platforms. Increased shares translate to greater visibility for your blog. Statistics show that articles containing images gain 94% more views, which means a significant advantage.
The rise of video content is another significant trend in the blogging world. With platforms like YouTube and TikTok receiving wide popularity, incorporating short videos or even launching a vlog alongside your blog can enhance its appeal. These videos offer a range of valuable applications, including providing behind-the-scenes glimpses, demonstrating quick how-to guides, or summarizing your written content. Essentially, it caters to diverse learning styles. Some individuals favor visual learning over reading, which is perfectly valid.
Enhancing creativity, not replacing it
After the advent of generative AI technologies, people in different industries have been trying to understand the ways they could use AI to bring better value to their everyday work. Unfortunately, some of them end up with layoffs thinking that the right usage of AI starts with replacing human creativity with a large language model. When it comes to marketing roles, particularly blog creation, the human mind can never be replaceable as a source of original ideas and concepts.
AI excels in research and idea generation, there is no doubt. Moreover, it can analyze trending topics, identify gaps in existing content, and propose innovative angles for your blog posts. These tools act as tireless brainstorming partners, consistently generating fresh ideas, but let’s look at them as raw materials that can become valuable only after the professional writer uses them to come up with excellent content outcomes, achieving results that couldn’t be achieved without the use of technology, such the hyper-personalization of the service.
Perhaps it is the most exciting development of AI’s capabilities when it recommends content tailored to each reader’s interests. A study revealed that personalized experiences increase purchase intent by a staggering 80%. In many cases, blogs are written to promote some products and services, which means the same customer behavior works in blogging too. So, today’s creators can easily foster deeper reader engagement if they show the correct and balanced approach when it comes to human-AI collaboration.
